Welcome to the Firebolt Group Blog
Stay up to date with industry news and see what we've been up to lately...
Skip Tariff Uncertainty with Firebolt
Import tariffs on many Chinese originated products have already risen 10%, with the threat of an increase up to 25% looming in the near future. As an international brand with offices in the US, Canada, the UK, and China, we keep our finger on the ever-changing market...
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eMenu: A New In-Store Mobile Experience
Keeping up with digital trends is an important part of the consumer experience. For Auto Dealerships, creating a seamless transition between their online and in-store experience is paramount. Our team of experts at Envisage, a Firebolt company, took a lead role in the...
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Multi-Sensory: The New Retail Pop-Up Experience
Pop-up retail at sporting events, concerts, and festivals is a great way to engage with customers directly and reach new audiences. Because consumers still prefer to see products in person when purchasing, even though they increasingly shop online, pop-up retail...
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Maximize customer engagement with Gamification
One of the more popular trends to get consumers engaged with a brand is Gamification. Making the interaction with a brand into a game gives consumers incentive to return, because it makes the experience more fun. Challenges of chance and skill, that are enhanced by...
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How IOT signs can revolutionize in-store customer engagement
With Firebolt IOT signs, powered by Envisage technology, bridging the gap between the retail space and the online experience is now possible. The most successful marketing and sales techniques from the online world can be delivered while still maintaining the real, tangible, and physical experience for buyers.
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Next Generation Engagement with Engage360
As brands shift dollars toward event-based and live marketing, Firebolt Group and Envisage are excited to work together on the next generation of our live event platform: Engage360. The result of years of research, investment, and continuous innovation, our platform...
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Why 1+1 = 3: How Strategic Partners Add Exponential Value
Companies consolidate, acquire, and otherwise make deals to expand their capabilities and make it easier to demonstrate their value to their customer base through the combined offering. Firebolt Group’s acquisition of Envisage Engagement Technologies is a prime example.
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Firebolt Invites Companies Across North America to Its Revolution Roadshow
FOR IMMEDIATE RELEASE Firebolt Invites Companies Across North America to Its Revolution Roadshow Detroit, MI (June 15, 2017) Firebolt Group is the leading manufacturer of LED signs in North America and a one-stop source for technology that ignites brand performance....
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Corp! Magazine Michigan Economic Bright Spot Award
Corp! Magazine has been celebrating the companies that have continued to grow in economic growth, expansion and hiring Michigan’s brightest talent for the last 10 years. We are happy to announce Firebolt Group as one of the winning companies honored at a luncheon on...
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Come Check Out Our Revolution Roadshow!
Come Check Out Our Revolution Roadshow! We are excited to announce that our brand new roadshow has hit the road, with more than 90 different types of digital signage, promotional products, and illuminated brand solutions in a 34’ event trailer. Why are we calling it...
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Firebolt Awards in 2016
Here at Firebolt, we like to stay pretty humble. In fact, we like to keep the focus on our clients and help them achieve success! Nonetheless, we've been honored to be recognized as a "2016 Michigan’s Economic Bright Spots Award" from Everything Business Corp! and we...
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Digital Video Point of Purchase Featured in the News
Firebolt's cutting edge technology is making headlines as it creates branding opportunities at customer point of purchase. You have a quick second to change a consumer's mind at the point of purchase. We are defining the future of impulse purchasing everywhere -...
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